I don't think I've ever watched a more moving advert than a Portugese ad by LG - Momentos.
The sidewalk offered little comfort against the chilly night, his blankets made a poor bed. At least the store with a For Lease sign in front of the brown paper covering its windows had no owner or activity to drive him away. This night however was different, two men pulled up in a white van, carried three LG TV's and put them in the window. He cracked an eye to watch but didn't really care. They turned on the TV's, pulled down the paper and left. The light caught his attention and he sat up to watch. Two other homeless men joined him, they laughed at the scenes but the two were annoying and he drove them away. Sad and alone again he continued to watch.
Observing his attention, a controller in a parked car made a call, TV's flicker and suddenly he was watching himself. Surprised, at being on TV and by his appearance, he touched his beard, surprised at how long it had grown. After a moment someone drops in a DVD, once again the TV's flickered but this time it was his life. His wife, his daughter, Christmas, opening gifts, they were much younger, he was clean shaven and they were all laughing. The images began a subtle work as they softly shone love's pure light into his hardened heart. At first a faint smile, then tears, his daughter holds out a flower to the camera and he instinctively reached toward the TV for it.
At that moment, the van rolls up again, a man walks out of the store and into the van, the homeless man turns to look. Two people got out on the far side of the van, it pulls away to reveal his wife and daughter. A much older daughter, in her early twenties, carrying a teddy seen in the Christmas scene. Electric emotions filled the air. The daughter's love is tangible as she longingly looked at her father, the wife hesitated, motionless between hope and rejection.
These are the moments all of us face, we all make mistakes, we hurt people and people hurt us. We drift off course and like the homeless man, we find ourselves away from home and not sure if we're welcome back.
His daughter's love was tangible, it reached out, his heart was kindled but self doubt was present and he faced the greatest struggle of his life. His feet shuffled backwards, love drew his heart but failure resisted. He was unsure what to do.
On a cold sidewalk, love met hope, the daughter ran to her father, his hesitant arms slowly embraced his daughter, his wife drew in as she embraced them both and smiled as he started his journey home.
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